Bobcats announce local TV deal
Bill Peterson | On 21, Jan 2014
by BILL PETERSON
The athletics department at Texas State announced Monday that the final six men’s basketball home games, and the final women’s home game, will be televised locally on KBVO-TV (Channel 14) and The CW Austin (Channel 54).
Considering that the attendance for last Saturday’s 56-48 men’s basketball loss to Texas-Arlington (UTA) was 1,871, there is a lot of room for Texas State to increase ticket sales, as well as its television footprint.
Last season, the Bobcats had an average home crowd of 1,702 after starting the season 4-14. At this moment, under first-year head coach Danny Kaspar, the Bobcats are winning a tiny bit more (5-13) and drawing a tiny bit better (1,753).
So, it’s another rough year, but the thought is that Kaspar is teaching a style of play foreign to his holdover players and the wins will come more frequently as the program becomes more about Kaspar and less about pre-Kaspar. For what it’s worth, the Bobcats are 5-8 since starting the season with a five-game losing streak.
The Bobcats announced their first-even local television deal Monday, a package that will involve televising all their remaining home men’s basketball games. The deal is a partnership with KXAN-TV (Channel 36) in Austin, which will produce the games and air them on KBVO and The CW Austin. The package will include a double-header featuring the men’s and women’s teams from Texas State and Georgia State on March 1.
It might seem counter-intuitive to put games on television and discourage local ticket sales, but those fears no longer resonate in the sports business, where television has stimulated interest and ticket sales.
“This is a very exciting development for Texas State athletics,” Texas State athletic director Larry Teis said. “Being able to broadcast our remaining six home men’s basketball games and the women’s basketball game on March 1 helps us get our story out to more eyes around Central Texas and increase our program’s notoriety.”
Let’s hope, at least, that it doesn’t increase the program’s notoriety. That would be a bad thing. Increasing the program’s visibility is a good thing, especially if the Bobcats start winning.